The ads that appear right at the top of Google. You only pay if somebody clicks, and our job is to make that click worth it.
When somebody types "car hire Menorca" or "builders in Maó" into Google, the first results carry a little label saying Sponsored. That is Google Ads.
It works like this: you appear there and you pay only when somebody enters your site. Not for showing up, not for being seen. Only for the click. And you decide how much you want to spend each month.
It is extremely easy to burn through a budget: ads shown to people looking for something else, visits from off the island when you only work here, browsers who come in and leave. You pay for all of it just the same.
Our job is to close those doors and leave open only the ones that bring customers. Gerard has been doing Google Ads since 2000 and the motto has not changed: do not spend more, spend better.
Left to itself, Google can count enquiries. What it cannot know is which ones turned into a sale and which were a waste of your time.
We tell it, using a tool of our own called Conversion Quality. From then on Google stops bringing you browsers and starts looking for people like the ones who actually buy.
No mystery to it: this is what we do, and we do not leave it sitting still.
It is almost never just one thing. We will tell you which combination makes sense for you.
The results without an ad label cannot be bought: they are earned. They take longer, but afterwards they do not cost you per visit.
We are not after a pretty website. We are after one where it is clear what you sell and easy to get in touch.
We are not going to sell it to you as magic. It is a tool we use daily that makes part of the work faster and cheaper.
Tell us what you do and we will tell you what we would do. No commitment and no sales pitch.